Landing page
In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.
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- enIn online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.
- Has abstract
- enIn online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
- Hypernym
- Page
- Is primary topic of
- Landing page
- Label
- enLanding page
- Link from a Wikipage to an external page
- www.digitar.co.uk/landing-page
- Link from a Wikipage to another Wikipage
- Ad serving
- Advertisement
- Advertising
- Advertising campaign
- Art Technology Group
- Blue Martini Software
- Bounce rate
- B testing
- Category:Compensation methods
- Category:Internet terminology
- Category:Online advertising
- Category:Online advertising methods
- Category:Search engine optimization
- Click-through rate
- Cloud computing
- Conversion optimization
- Conversion rate
- Conversion tracking
- Customer relationship management
- E-commerce
- Email marketing
- FAQ
- GIGO
- Information technology
- Internet marketing
- JavaScript
- Lead generation
- Lego
- Market segmentation
- Microsite
- Microsoft
- Microsoft Office
- Multivariate landing page optimization
- Predictive analytics
- Press releases
- Search engine
- Search engine marketing
- Search engine optimization
- Seasonality
- Social media
- Tag (metadata)
- Targeting (advertising)
- Touchpoint
- Unbounce
- URL shortening
- Web analytics
- Web developer
- Web page
- Web site
- SameAs
- 7661745-2
- Alteriĝa paĝo
- Landing oldal
- Landingpage
- Landing page
- Landing page
- Landing page
- Landing page
- Landing page
- m.082v2
- Page de renvoi
- Página de aterrizaje
- Q1494741
- Trang đích
- VKHQ
- Лендинг баракчасы
- Сторінка-вітрина
- Целевая страница
- דף נחיתה
- صفحة هبوط
- صفحه فرود
- 랜딩 페이지
- Small
- enyes
- Subject
- Category:Compensation methods
- Category:Internet terminology
- Category:Online advertising
- Category:Online advertising methods
- Category:Search engine optimization
- WasDerivedFrom
- Landing page?oldid=1115595889&ns=0
- WikiPageLength
- 19311
- Wikipage page ID
- 2789866
- Wikipage revision ID
- 1115595889
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- Template:Annotated link
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- Template:Portal
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- Template:SearchEngineOptimization