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jobTitle |
Senior Lecturer |
| 33373fb6ac44ae31a5bd955bc6849c0f |
research overview |
<p>Fiona’s current research interests mainly concern ethical marketing practice
and the application of marketing principles and techniques to improve health and social
wellbeing. She has conducted and contributed to a range of research in social marketing
and behaviour change, which includes the use of positive affect in message framing
to support smoking cessation, the impact of marketing and branding on adolescent and
adult drinking and interventions to encourage sustainable clothing behaviour.
Her research also draws on her background in applied psychology and doctoral research
on brand management.</p> |
| 33373fb6ac44ae31a5bd955bc6849c0f |
hasMembership |
the-faculty-of-business-and-law |
| 33373fb6ac44ae31a5bd955bc6849c0f |
biography |
<p>Fiona is a Senior Lecturer in Management in the Department for Strategy and
Marketing. Her doctoral research was in brand management. Prior to joining The
Open University, Fiona held research posts at Loughborough University, the Defence
Research Agency and Xerox Research Centre Europe, conducting research in a variety
of areas of applied psychology and product/system development, including advanced
in-vehicle systems, a range of future aircraft cockpit displays and human-computer
interaction.</p> |
| 33373fb6ac44ae31a5bd955bc6849c0f |
holder_of |
CentralAcademicStaff |
| 33373fb6ac44ae31a5bd955bc6849c0f |
type |
Person |
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label |
Dr Fiona Harris |
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account |
fs35 |
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familyName |
Harris |
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Given name |
Fiona |
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Given name |
F. |
| 33373fb6ac44ae31a5bd955bc6849c0f |
Given name |
Fiona J. |
| 33373fb6ac44ae31a5bd955bc6849c0f |
sha1sum of a personal mailbox URI name |
b9a186007066eb15eaeb0a060450fe6dfe6b54dd |
| 33373fb6ac44ae31a5bd955bc6849c0f |
name |
Fiona Harris |
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name |
F. Harris |
| 33373fb6ac44ae31a5bd955bc6849c0f |
name |
Fiona J. Harris |
| 33373fb6ac44ae31a5bd955bc6849c0f |
title |
Dr |
| 33373fb6ac44ae31a5bd955bc6849c0f |
work info homepage |
fs35 |
| 33373fb6ac44ae31a5bd955bc6849c0f |
Description |
<p>Fiona is a Senior Lecturer in Management in the Department for Strategy and
Marketing. Her doctoral research was in brand management. Prior to joining The
Open University, Fiona held research posts at Loughborough University, the Defence
Research Agency and Xerox Research Centre Europe, conducting research in a variety
of areas of applied psychology and product/system development, including advanced
in-vehicle systems, a range of future aircraft cockpit displays and human-computer
interaction.</p> |
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