29247 |
Creator |
99fe1512a1ee9c6d5272fc1d6e928d6b |
29247 |
Creator |
d41d7dfb096b11fdfe42a98a2f38cc7b |
29247 |
Date |
1990 |
29247 |
Is Part Of |
p14653990 |
29247 |
Is Part Of |
repository |
29247 |
abstract |
This paper presents initial results of a major study of the benefits and costs of
investment in design in small and medium sized manufacturers. It shows that UK manufacturers
which received a government subsidy to employ a professional design consultant for
product, engineering, packaging and graphic design projects recovered their total
investment in an average of fifteen months, as well as gaining other indirect benefits.
However, problems in using and managing the design consultants was a factor in a quarter
of the projects that were not implemented or produced disappointing commercial results.
The problems most associated with project failure was inadequate briefing of the consultant
and internal disagreements about the aims or value of the projects. Severe design
management problems were most common in firms with under fifty employees and especially
affected firms with under ten employees. Thus, while small firms often lack in-house
specialist skills such as design, such firms require additional help and advice if
they are to use external resources effectively. |
29247 |
authorList |
authors |
29247 |
issue |
3 |
29247 |
status |
peerReviewed |
29247 |
uri |
http://data.open.ac.uk/oro/document/30320 |
29247 |
uri |
http://data.open.ac.uk/oro/document/30335 |
29247 |
uri |
http://data.open.ac.uk/oro/document/30336 |
29247 |
uri |
http://data.open.ac.uk/oro/document/30376 |
29247 |
volume |
2 |
29247 |
type |
AcademicArticle |
29247 |
type |
Article |
29247 |
label |
Roy, Robin and Potter, Stephen (1990). Managing design projects in small and
medium sized firms. Technology Analysis and Strategic Management, 2(3) pp. 321–336.
|
29247 |
label |
Roy, Robin and Potter, Stephen (1990). Managing design projects in small and medium
sized firms. Technology Analysis and Strategic Management, 2(3) pp. 321–336. |
29247 |
Title |
Managing design projects in small and medium sized firms |
29247 |
in dataset |
oro |