| 27749 |
Creator |
382716b30d0e520711f41fb9e6bc26ef |
| 27749 |
Creator |
ext-5e43de5fc00d4256822e39f62b513698 |
| 27749 |
Creator |
ext-d49c1b193e6a9e83a98c1d9b2116f3d3 |
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Date |
2007 |
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Is Part Of |
repository |
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Is Part Of |
p09604529 |
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abstract |
<i>Purpose</i> – The purpose of this paper is to develop a better understanding of
the expansion and development strategies used by retailers based in the UK for creating
sustained competitive advantage in online grocery retailing. <br></br><br></br><i>Design/methodology/approach</i>
– The objectives of this research were addressed by using a qualitative research strategy
consisting of two specific methods of data collection: primary and secondary data
collection. <br></br><br></br><i>Findings</i> – The study suggests that retailers
have tended to follow an incremental approach towards the development and expansion
of their online service provision. This route to expansion involves the trialling
of new ideas, keeping close watch on the competition while endeavouring to introduce
innovative new services to capture consumer interest and deliver customer benefits.
<br></br><br></br><i>Research limitations/implications</i> – The major limitation
associated with this study is with respect to its heavy reliance on secondary sources.
Consequently, assumptions have had to be made about the retailers' strategic thinking,
as we were not able to secure any first hand accounts. However, in terms of the research
implications, this study has both demonstrated the value of secondary data sources,
and highlighted the benefits of adopting a resource-based analysis. <br></br><br></br><i>Practical
implications</i> – The findings highlight the importance of viewing an organisation's
web-based IT resources, as being only one element of its e-commerce strategy. <br></br><br></br><i>Originality/value</i>
– This study makes a major contribution in two ways. First, it has mapped out the
strategic pathways followed by the UK's five leading grocery retailers, in terms of
their adoption of e-commerce during the first complete decade of online retailing.
Second, the paper has demonstrated how the resource-based theory provides a very useful
lens through which these pathways can be viewed and ultimately explained. |
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authorList |
authors |
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issue |
6 |
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status |
peerReviewed |
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uri |
http://data.open.ac.uk/oro/document/24306 |
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uri |
http://data.open.ac.uk/oro/document/24907 |
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uri |
http://data.open.ac.uk/oro/document/24908 |
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uri |
http://data.open.ac.uk/oro/document/24909 |
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uri |
http://data.open.ac.uk/oro/document/24988 |
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uri |
http://data.open.ac.uk/oro/document/650971 |
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volume |
17 |
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type |
AcademicArticle |
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type |
Article |
| 27749 |
label |
Ellis-Chadwick, Fiona ; Doherty, Neil F. and Anastasakis, Leonidas (2007). E-strategy
in the UK retail grocery sector: a resource-based analysis. Managing Service Quality,
17(6) 702 -722. |
| 27749 |
label |
Ellis-Chadwick, Fiona ; Doherty, Neil F. and Anastasakis, Leonidas (2007). E-strategy
in the UK retail grocery sector: a resource-based analysis. Managing Service Quality,
17(6) 702 -722. |
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Title |
E-strategy in the UK retail grocery sector: a resource-based analysis |
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in dataset |
oro |